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Newsroom Careers


Prince is a world-class producer of engineered minerals and specialty chemicals for niche applications, adding value from source to solution.

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Prince’s expertise makes us a leading supplier for multiple performance-critical applications.

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Prince manufactures a wide range of engineered mineral and specialty chemical products to meet the needs of a variety of applications.

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Innovation is central to Prince’s business. From laboratory to customer process, innovation is about solving customer problems to deliver higher quality solutions ahead of the competition.

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Glass Colorants & Additives

VitroMax® Glass Concentrates

Prince’s VitroMax™ branded range of color concentrates are high metal oxide containing, low dust, granular pellets for forehearth coloration. Our products yield the desired standard color with a low feed rate. VitroMax™ is the product of choice for high pull container and rolled pattern glass color forehearths.


A concentrate of color!

Prince supplies a full range of color products within our VitroMax™ concentrate range. VitroMax™ concentrates are custom formulated and developed at one of Prince’s highly specialized glass technology laboratories to match exact customer requirements, glass chemistry, preferred pull, and forehearth design. Our products are available containing single or multi-oxides and are formulated to ensure quality and color stability. The custom formulation process provides operational savings by eliminating the need for customers to blend several different concentrate formulations to achieve their desired color. VitroMax™ is available in:

  • 25kg bags or big bags to suit customer color transportation systems into the color forehearth feeder
  • A variety of colors, including blues, greens, blacks, browns, pinks, purples, violets, special effects and more.
  • Single or multi-oxide containing formulations

Innovative and Sustainable

Prince offers an improved range of reduced dust formulated VitroMax® color concentrate products to increase the product handling safety. The benefits of Prince’s high oxide VitroMax™ concentrates include:

  • Reduced operational time for customer to blend color together from lower feed rates
  • Health & Safety of operators when handling from reduced dust formulation
  • Better melting characteristics and color homogenization from angular shape

Market know-how

Prince specializes in understanding our customers’ end-markets and requirements. VitroMax™ products are carefully tailored to meet the individual demands of various container glass packaging markets such as:

  • Cosmetic bottles
  • Beverage – wine & spirits
  • Tableware
  • Pharmaceutical
  • Food Containers

Want to know more? Please contact us for detailed information on our product solutions or to speak with us about product recommendations. Get more information and advice from our team of experts!

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